They say we are in the information age of technology, the industrial age has been long dead. Don’t get me wrong, the ability to make a product from scratch is still a very valuable asset to have for a company, but the most valuable companies to come out of the new millennium have been and will continue to be data based products. A few good examples of hugely successful data companies include Netflix, Facebook, Dropbox, and Soundcloud. Today anyone in the world can take a simple idea and within a quick easy steps can create a website, app from nothing and then with the right tools and direction scale that startup into something widely used by the entire world. This influential shift in business has left many people confused as to what are the best strategies they should implement to market their product or service in this new digital age. If you’re a content marketer than you know how impactful including relevant trending topics in your social content. The new big term keyed in internet marketing is “Social Selling”. Social Selling means giving your web presence a personality, one that real people on the many social channels on the web can connect to. Having said that you need to learn how to best leverage out your strategy specific to the social channel your using at that time. You wouldn’t post only hashtags on Facebook, and then post only videos on twitter, there’s specific ways to go about formulating content for each specific social platform. In my next post I will list out 30 of the most used platforms and how to best format content for each platform in order for you to reach your maximum possible audience. To create your social personality to reach the max number of people online on any given day you simply must talk about trending topics in your seo strategy. Involving trending topics in your content is almost a form of seasonal marketing, if you’re a site that promotes shoes for example, to get the most traffic in October, a good marketing strategy for your site would be to find Halloween promotional deals on shoes and promote them on your site. Something I did to improve traffic to one of my sites was creating an article where I wrote all the reasons why I believe Hillary Clinton will win the election, this site is everything but a political site but because the election is coming up and trending online I got 3 times the most traffic I had ever received to my site! Google Trends is the best tool to utilize to find what’s trending and it’s free! Check it now by searching google trends in your toolbar. Don’t forget to like our Facebook page and sign up to our newsletter!